UFC brings PPV occasions to theaters

Ufc and Cinedigm are planning to create four live pay-per-view occasions to theaters in three dimensional. Cinedigm has pacted with Ufc to create four UFC occasions annually to theaters in live three dimensional. Initial event within the series, looking for February. 4, will mark the very first three dimensional pay-per-view for UFC. The credit card has not been determined. February's event is going to be proven in 120 theaters within the U.S. -- a great beginning point for that series, Cinedigm chairman-Boss Chris McGurk told Variety. "The key factor would be to fill individuals theaters, and that i don't believe that will be considered a problem," he stated. Cinedigm's theatrical alternative content strategy includes building systems of theaters with appointment programming. "No matter the network you've, the most crucial factor will be supplying content enthusiastic audiences need to see inside a social setting. UFC, the way in which it's skyrocketed within the last couple of years, is the best content to set up theaters live as well as in three dimensional," McGurk stated. Another pillar of Cinedigm's technique is accumulating week day theater attendance, that is really low. The first UFC event is on the Saturday evening. "Whenever you have occasions such as this, league sports, boxing, UFC, the truth is to place it inside,Inch McGurk stated. "It does not appear day." Cinedigm didn't disclose which theater chains are likely to carry the big event, but McGurk stated, "It will be broad-based both geographically as well as in the exhibition footprint. There's lots of demand in exhibition with this type of event." UFC includes a global following it's observed in a lot more than 130 nations and areas, likely to 597 million houses in 21 languages. It already produces greater than a dozen live pay-per-view occasions every year and it is growing its broadcast presence. In August it introduced a seven-year pact with Fox the Fox network will air four fights annually beginning November. 12. Early in the year UFC's reality show, "The Best Fighter," moves from Spike to Forex. Fuel TV will even air UFC content. Contact David S. Cohen at david.cohen@variety.com